MERIT · Speculative fragrance campaign · 2026
Fragrance, made tactile.
A fragrance imagined through texture, softness and touch. Oversized fruit and flowers become a world of satin and velvet, with MERIT at its centre.
An independent speculative concept. Not commissioned, sponsored or endorsed by MERIT.
The campaign in stills
MERIT · Speculative fragrance campaign
Campaign film
Coming soonMERIT
Fragrance, made tactile.
Campaign film · Coming soon
Creative direction · Liza Destoop, Vertige
AI assisted visual production
An independent speculative concept. Not commissioned, sponsored or endorsed by MERIT.